Videos for 美國 - MyCFbook.com - 廣告王2024-04-24T15:09:42Zhttp://www.mycfbook.com/video/video/listForLocation?rss=yes&xn_auth=no&location=%E7%BE%8E%E5%9C%8BHBO - there're stories(surprise)(驚喜篇)(Cannes Lions 2008)電視廣告tag:www.mycfbook.com,2010-02-14:2234740:Video:225922010-02-14T17:34:02.971ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/hbo-therere-1"><br />
<img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/1942611713?profile=original&width=240&height=180" width="240"></img><br />
</a> <br></br>把滑鼠移到HBO官方網站上的LOGO,會冒出一句話:It’s not TV. It’s HBO. 這句話深具顛覆性,雖然全球數以十億計的觀眾從電視裏觀看HBO的節目,但HBO是反電視的。必須回答一個問題,人們為什麼要付錢去看HBO?正如拉裏•大衛(Larry David)所說的,“這是相當、相當、相當的特別”。因為“相當特別”,所以購買,這個理由是充分的。另外,HBO的銷售總裁埃裏克•凱斯勒(Eric Kessler)也說過:“如果HBO的節目是常規電視網路都能看到的,那我們將一敗塗地。”言下之意是,當觀眾選擇HBO的時候,一定可以看到別處看不到的精彩節目。這是硬性承諾,也是一個品牌的核心。HBO深知觀眾不是為了看電視而看電視,而是為了從節目中得到快樂,所以HBO說自己是“It’s not TV,It's HBO”<br></br>
人生處處有故事,而HBO串連了我們人生的故事。…
<a href="http://www.mycfbook.com/video/hbo-therere-1"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942611713?profile=original&width=240&height=180" width="240" height="180" alt="Thumbnail" /><br />
</a><br />把滑鼠移到HBO官方網站上的LOGO,會冒出一句話:It’s not TV. It’s HBO. 這句話深具顛覆性,雖然全球數以十億計的觀眾從電視裏觀看HBO的節目,但HBO是反電視的。必須回答一個問題,人們為什麼要付錢去看HBO?正如拉裏•大衛(Larry David)所說的,“這是相當、相當、相當的特別”。因為“相當特別”,所以購買,這個理由是充分的。另外,HBO的銷售總裁埃裏克•凱斯勒(Eric Kessler)也說過:“如果HBO的節目是常規電視網路都能看到的,那我們將一敗塗地。”言下之意是,當觀眾選擇HBO的時候,一定可以看到別處看不到的精彩節目。這是硬性承諾,也是一個品牌的核心。HBO深知觀眾不是為了看電視而看電視,而是為了從節目中得到快樂,所以HBO說自己是“It’s not TV,It's HBO”<br />
人生處處有故事,而HBO串連了我們人生的故事。<br />
第55屆Cannes廣告節影片類金獎(Cannes Lions 2008)<br />
在一個意外的生日派對中,丹只是因為從信箱拿信時順利或者信件掉落到地上方,可能會發生的情節,只差了這幾秒鐘,卻反應出二種不同的故事發展。顯現出HBO在故事情節的處理上,已超脫出一般大家想像 電視廣告。 奧迪廣告 Audi A6 - Golftag:www.mycfbook.com,2008-11-17:2234740:Video:34812008-11-17T07:46:10.272ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-9"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589546?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-9"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589546?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi A6 - Reflectionstag:www.mycfbook.com,2008-11-17:2234740:Video:34752008-11-17T07:41:41.485ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-8"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589623?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-8"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589623?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi A6 - Germanytag:www.mycfbook.com,2008-11-17:2234740:Video:34732008-11-17T07:40:27.834ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-7"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589708?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-7"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589708?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi A6 - Appletag:www.mycfbook.com,2008-11-17:2234740:Video:34712008-11-17T07:38:58.233ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-6"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589342?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-6"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589342?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi A6 - Wind tunneltag:www.mycfbook.com,2008-11-17:2234740:Video:34692008-11-17T07:36:45.017ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-5"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589509?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-5"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589509?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi A5 - The first coupetag:www.mycfbook.com,2008-11-17:2234740:Video:34452008-11-17T06:55:24.418ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5-the"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589671?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5-the"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589671?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a> 奧迪 Audi A5 廣告tag:www.mycfbook.com,2008-11-17:2234740:Video:34432008-11-17T06:53:47.573ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao-1"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589548?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao-1"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589548?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪 Audi A5 廣告tag:www.mycfbook.com,2008-11-17:2234740:Video:34412008-11-17T06:51:22.824ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589679?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589679?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi A5 - Counselortag:www.mycfbook.com,2008-11-17:2234740:Video:34322008-11-17T06:44:31.741ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589285?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589285?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi A4 - The luxury car for people who can park themselvestag:www.mycfbook.com,2008-11-16:2234740:Video:34142008-11-16T19:17:57.832ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a4-the-1"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589289?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a4-the-1"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589289?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪宣傳影片 Audi R8 hits New York Citytag:www.mycfbook.com,2008-11-16:2234740:Video:33402008-11-16T18:04:21.949ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-xuan-chuan-ying-pian"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589182?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-xuan-chuan-ying-pian"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589182?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi Q7 - After Darktag:www.mycfbook.com,2008-11-16:2234740:Video:33252008-11-16T17:47:28.364ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-2"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589352?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-2"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589352?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a> 奧迪廣告 Audi Q7 - Who will end the misery of the 18-point turn?tag:www.mycfbook.com,2008-11-16:2234740:Video:33192008-11-16T17:45:26.935ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-who-1"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589325?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-who-1"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589325?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪 Audi Coupe Quattro 廣告tag:www.mycfbook.com,2008-11-16:2234740:Video:33002008-11-16T17:18:41.550ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-audi-coupe-quattro"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588850?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-audi-coupe-quattro"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588850?profile=original&width=130&height=97" width="130" height="97" alt="Thumbnail" /><br />
</a> 奧迪形象廣告 Audi: Quattro Any Roadtag:www.mycfbook.com,2008-11-16:2234740:Video:32922008-11-16T17:00:25.127ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/ao-di-xing-xiang-guang-gao"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588753?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/ao-di-xing-xiang-guang-gao"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588753?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a> Chrysler Makes the Case for Assistancetag:www.mycfbook.com,2008-11-16:2234740:Video:32252008-11-16T08:57:49.143ZMyCFbook Adminhttp://www.mycfbook.com/profile/admin
<a href="http://www.mycfbook.com/video/chrysler-makes-the-case-for"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588700?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a><br />Chrysler is asking citizens to contact their U.S. Senators and Representatives, urging them to support federal assistance for the domestic auto industry. We make the case in this short video.
<a href="http://www.mycfbook.com/video/chrysler-makes-the-case-for"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588700?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a><br />Chrysler is asking citizens to contact their U.S. Senators and Representatives, urging them to support federal assistance for the domestic auto industry. We make the case in this short video. Honda Fit - Eyestag:www.mycfbook.com,2008-08-24:2234740:Video:2932008-08-24T16:59:43.662ZRaving Drifterhttp://www.mycfbook.com/profile/RD
<a href="http://www.mycfbook.com/video/2234740:Video:293"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942581213?profile=original&width=240&height=135" width="240" height="135" alt="Thumbnail" /><br />
</a>
<a href="http://www.mycfbook.com/video/2234740:Video:293"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942581213?profile=original&width=240&height=135" width="240" height="135" alt="Thumbnail" /><br />
</a> EA Tiger Woods '09 - Walk on Watertag:www.mycfbook.com,2008-08-24:2234740:Video:2852008-08-24T16:47:58.010ZRaving Drifterhttp://www.mycfbook.com/profile/RD
<a href="http://www.mycfbook.com/video/2234740:Video:285"><br />
<img alt="Thumbnail" height="96" src="http://storage.ning.com/topology/rest/1.0/file/get/1942580631?profile=original&width=128&height=96" width="128"></img><br />
</a> <br></br>It's not a glitch.<br></br>
He's just that good.<br></br>
<br></br>
<br></br>
Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach. What happened was: A player of EA's Tiger Woods PGA Tour '08 found a glitch in the game that allows Woods to walk on water. The player, Levinator25, filmed and posted a video of the glitch to YouTube. EA responded with its own YouTube…
<a href="http://www.mycfbook.com/video/2234740:Video:285"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942580631?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a><br />It's not a glitch.<br />
He's just that good.<br />
<br />
<br />
Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach. What happened was: A player of EA's Tiger Woods PGA Tour '08 found a glitch in the game that allows Woods to walk on water. The player, Levinator25, filmed and posted a video of the glitch to YouTube. EA responded with its own YouTube video showing Woods on an actual golf course, strolling out into the middle of a lake for a shot—to show "that the 'glitch' Levinator25 thought he found in the game, is not a glitch at all." It seems possible, though maybe not likely, that whole thing—the glitch, the discovery of the glitch, the response to the discovery of the glitch—was orchestrated by EA. Either way, it's an inspired and engaging bit of marketing. Covered by Fark, Deadspin, The Social Path and others. Coca-Cola Bird's Nest Stadiumtag:www.mycfbook.com,2008-08-24:2234740:Video:2832008-08-24T16:38:53.311ZRaving Drifterhttp://www.mycfbook.com/profile/RD
<a href="http://www.mycfbook.com/video/2234740:Video:283"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942580852?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a><br />Animated birds take on an Olympian task for Coke.<br />
<br />
Agency: Wieden+Kennedy, Amsterdam<br />
Production Company: Partizan Films<br />
Director: Thomas Hilland (live action), Eric Lerner (animation)
<a href="http://www.mycfbook.com/video/2234740:Video:283"><br />
<img src="http://storage.ning.com/topology/rest/1.0/file/get/1942580852?profile=original&width=128&height=96" width="128" height="96" alt="Thumbnail" /><br />
</a><br />Animated birds take on an Olympian task for Coke.<br />
<br />
Agency: Wieden+Kennedy, Amsterdam<br />
Production Company: Partizan Films<br />
Director: Thomas Hilland (live action), Eric Lerner (animation)