Videos for 美國 - MyCFbook.com - 廣告王 2022-01-18T08:20:30Z http://www.mycfbook.com/video/video/listForLocation?rss=yes&xn_auth=no&location=%E7%BE%8E%E5%9C%8B HBO - there're stories(surprise)(驚喜篇)(Cannes Lions 2008)電視廣告 tag:www.mycfbook.com,2010-02-14:2234740:Video:22592 2010-02-14T17:34:02.971Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/hbo-therere-1"><br /> <img alt="Thumbnail" height="180" src="http://storage.ning.com/topology/rest/1.0/file/get/1942611713?profile=original&amp;width=240&amp;height=180" width="240"></img><br /> </a> <br></br>把滑鼠移到HBO官方網站上的LOGO,會冒出一句話:It’s not TV. It’s HBO. 這句話深具顛覆性,雖然全球數以十億計的觀眾從電視裏觀看HBO的節目,但HBO是反電視的。必須回答一個問題,人們為什麼要付錢去看HBO?正如拉裏•大衛(Larry David)所說的,“這是相當、相當、相當的特別”。因為“相當特別”,所以購買,這個理由是充分的。另外,HBO的銷售總裁埃裏克•凱斯勒(Eric Kessler)也說過:“如果HBO的節目是常規電視網路都能看到的,那我們將一敗塗地。”言下之意是,當觀眾選擇HBO的時候,一定可以看到別處看不到的精彩節目。這是硬性承諾,也是一個品牌的核心。HBO深知觀眾不是為了看電視而看電視,而是為了從節目中得到快樂,所以HBO說自己是“It’s not TV,It's HBO”<br></br> 人生處處有故事,而HBO串連了我們人生的故事。… <a href="http://www.mycfbook.com/video/hbo-therere-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942611713?profile=original&amp;width=240&amp;height=180" width="240" height="180" alt="Thumbnail" /><br /> </a><br />把滑鼠移到HBO官方網站上的LOGO,會冒出一句話:It’s not TV. It’s HBO. 這句話深具顛覆性,雖然全球數以十億計的觀眾從電視裏觀看HBO的節目,但HBO是反電視的。必須回答一個問題,人們為什麼要付錢去看HBO?正如拉裏•大衛(Larry David)所說的,“這是相當、相當、相當的特別”。因為“相當特別”,所以購買,這個理由是充分的。另外,HBO的銷售總裁埃裏克•凱斯勒(Eric Kessler)也說過:“如果HBO的節目是常規電視網路都能看到的,那我們將一敗塗地。”言下之意是,當觀眾選擇HBO的時候,一定可以看到別處看不到的精彩節目。這是硬性承諾,也是一個品牌的核心。HBO深知觀眾不是為了看電視而看電視,而是為了從節目中得到快樂,所以HBO說自己是“It’s not TV,It's HBO”<br /> 人生處處有故事,而HBO串連了我們人生的故事。<br /> 第55屆Cannes廣告節影片類金獎(Cannes Lions 2008)<br /> 在一個意外的生日派對中,丹只是因為從信箱拿信時順利或者信件掉落到地上方,可能會發生的情節,只差了這幾秒鐘,卻反應出二種不同的故事發展。顯現出HBO在故事情節的處理上,已超脫出一般大家想像 電視廣告。 奧迪廣告 Audi A6 - Golf tag:www.mycfbook.com,2008-11-17:2234740:Video:3481 2008-11-17T07:46:10.272Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-9"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589546?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-9"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589546?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi A6 - Reflections tag:www.mycfbook.com,2008-11-17:2234740:Video:3475 2008-11-17T07:41:41.485Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-8"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589623?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-8"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589623?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi A6 - Germany tag:www.mycfbook.com,2008-11-17:2234740:Video:3473 2008-11-17T07:40:27.834Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-7"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589708?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-7"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589708?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi A6 - Apple tag:www.mycfbook.com,2008-11-17:2234740:Video:3471 2008-11-17T07:38:58.233Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-6"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589342?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-6"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589342?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi A6 - Wind tunnel tag:www.mycfbook.com,2008-11-17:2234740:Video:3469 2008-11-17T07:36:45.017Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-5"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589509?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a6-5"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589509?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi A5 - The first coupe tag:www.mycfbook.com,2008-11-17:2234740:Video:3445 2008-11-17T06:55:24.418Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5-the"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589671?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5-the"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589671?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> 奧迪 Audi A5 廣告 tag:www.mycfbook.com,2008-11-17:2234740:Video:3443 2008-11-17T06:53:47.573Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589548?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589548?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪 Audi A5 廣告 tag:www.mycfbook.com,2008-11-17:2234740:Video:3441 2008-11-17T06:51:22.824Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589679?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-audi-a5-guang-gao"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589679?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi A5 - Counselor tag:www.mycfbook.com,2008-11-17:2234740:Video:3432 2008-11-17T06:44:31.741Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589285?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a5"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589285?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi A4 - The luxury car for people who can park themselves tag:www.mycfbook.com,2008-11-16:2234740:Video:3414 2008-11-16T19:17:57.832Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a4-the-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589289?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-a4-the-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589289?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪宣傳影片 Audi R8 hits New York City tag:www.mycfbook.com,2008-11-16:2234740:Video:3340 2008-11-16T18:04:21.949Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-xuan-chuan-ying-pian"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589182?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-xuan-chuan-ying-pian"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589182?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi Q7 - After Dark tag:www.mycfbook.com,2008-11-16:2234740:Video:3325 2008-11-16T17:47:28.364Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-2"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589352?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-2"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589352?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> 奧迪廣告 Audi Q7 - Who will end the misery of the 18-point turn? tag:www.mycfbook.com,2008-11-16:2234740:Video:3319 2008-11-16T17:45:26.935Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-who-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589325?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-guang-gao-audi-q7-who-1"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942589325?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪 Audi Coupe Quattro 廣告 tag:www.mycfbook.com,2008-11-16:2234740:Video:3300 2008-11-16T17:18:41.550Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-audi-coupe-quattro"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588850?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-audi-coupe-quattro"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588850?profile=original&amp;width=130&amp;height=97" width="130" height="97" alt="Thumbnail" /><br /> </a> 奧迪形象廣告 Audi: Quattro Any Road tag:www.mycfbook.com,2008-11-16:2234740:Video:3292 2008-11-16T17:00:25.127Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/ao-di-xing-xiang-guang-gao"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588753?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/ao-di-xing-xiang-guang-gao"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588753?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a> Chrysler Makes the Case for Assistance tag:www.mycfbook.com,2008-11-16:2234740:Video:3225 2008-11-16T08:57:49.143Z MyCFbook Admin http://www.mycfbook.com/profile/admin <a href="http://www.mycfbook.com/video/chrysler-makes-the-case-for"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588700?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a><br />Chrysler is asking citizens to contact their U.S. Senators and Representatives, urging them to support federal assistance for the domestic auto industry. We make the case in this short video. <a href="http://www.mycfbook.com/video/chrysler-makes-the-case-for"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942588700?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a><br />Chrysler is asking citizens to contact their U.S. Senators and Representatives, urging them to support federal assistance for the domestic auto industry. We make the case in this short video. Honda Fit - Eyes tag:www.mycfbook.com,2008-08-24:2234740:Video:293 2008-08-24T16:59:43.662Z Raving Drifter http://www.mycfbook.com/profile/RD <a href="http://www.mycfbook.com/video/2234740:Video:293"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942581213?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a> <a href="http://www.mycfbook.com/video/2234740:Video:293"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942581213?profile=original&amp;width=240&amp;height=135" width="240" height="135" alt="Thumbnail" /><br /> </a> EA Tiger Woods '09 - Walk on Water tag:www.mycfbook.com,2008-08-24:2234740:Video:285 2008-08-24T16:47:58.010Z Raving Drifter http://www.mycfbook.com/profile/RD <a href="http://www.mycfbook.com/video/2234740:Video:285"><br /> <img alt="Thumbnail" height="96" src="http://storage.ning.com/topology/rest/1.0/file/get/1942580631?profile=original&amp;width=128&amp;height=96" width="128"></img><br /> </a> <br></br>It's not a glitch.<br></br> He's just that good.<br></br> <br></br> <br></br> Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach. What happened was: A player of EA's Tiger Woods PGA Tour '08 found a glitch in the game that allows Woods to walk on water. The player, Levinator25, filmed and posted a video of the glitch to YouTube. EA responded with its own YouTube… <a href="http://www.mycfbook.com/video/2234740:Video:285"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942580631?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a><br />It's not a glitch.<br /> He's just that good.<br /> <br /> <br /> Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach. What happened was: A player of EA's Tiger Woods PGA Tour '08 found a glitch in the game that allows Woods to walk on water. The player, Levinator25, filmed and posted a video of the glitch to YouTube. EA responded with its own YouTube video showing Woods on an actual golf course, strolling out into the middle of a lake for a shot—to show "that the 'glitch' Levinator25 thought he found in the game, is not a glitch at all." It seems possible, though maybe not likely, that whole thing—the glitch, the discovery of the glitch, the response to the discovery of the glitch—was orchestrated by EA. Either way, it's an inspired and engaging bit of marketing. Covered by Fark, Deadspin, The Social Path and others. Coca-Cola Bird's Nest Stadium tag:www.mycfbook.com,2008-08-24:2234740:Video:283 2008-08-24T16:38:53.311Z Raving Drifter http://www.mycfbook.com/profile/RD <a href="http://www.mycfbook.com/video/2234740:Video:283"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942580852?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a><br />Animated birds take on an Olympian task for Coke.<br /> <br /> Agency: Wieden+Kennedy, Amsterdam<br /> Production Company: Partizan Films<br /> Director: Thomas Hilland (live action), Eric Lerner (animation) <a href="http://www.mycfbook.com/video/2234740:Video:283"><br /> <img src="http://storage.ning.com/topology/rest/1.0/file/get/1942580852?profile=original&amp;width=128&amp;height=96" width="128" height="96" alt="Thumbnail" /><br /> </a><br />Animated birds take on an Olympian task for Coke.<br /> <br /> Agency: Wieden+Kennedy, Amsterdam<br /> Production Company: Partizan Films<br /> Director: Thomas Hilland (live action), Eric Lerner (animation)