All Blog Posts Tagged 'OOH' (1)
台灣第一份家外媒體調查報告OOH3.0時代來臨
台灣唯一專業的家外傳播媒體代理商台灣博仕達（Posterscope），12月15日下午2點在台北內湖麗庭莊園震撼發表獨家調查，這是台灣首次家外媒體研究調查報告：face-OOH。歷經近7個月規劃籌備，實際問卷蒐集執行1個月，結合來自媒體業務、策略分析、網路企劃、創意執行等專業人士通力合作，於今年10月舉辦總計四周、跨媒體形式合作的「虛擬品牌face-OOH家外媒體調查報告」，活動範圍涵蓋全台主要都會區，透過4類日常生活中主要的家外環境媒體（通勤、工作、休閒娛樂、外出途中），以懸疑性的訊息於活動期間持續曝光，引發民眾主動上網搜尋填寫問卷，藉此探討消費者之家外途中的媒體行為，活動期間總計超過10,000參與者自發性上網搜尋、約3,666位參與者提供寶貴的調查資料。
博仕達為台灣安吉斯媒體集團旗下家外（Out-Of-Home,…
ContinueAdded by MyCFbook Editor on January 20, 2012 at 2:49pm — No Comments
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