Games provide a level of engagement that many people around the world are unable to find at school, at work, or in their real-world communities, game designer and futurist Jane McGonigal told the Global Public Relations Summit this morning, during a session on “What Marketers Can Learn From Game fifa coins Designers,” sponsored by global public relations agency Ketchum.

McGonigal began by citing research showing that one billion people around the world spend at least one hour a day playing online games, and that those people spend seven billion hours a week gaming. More troubling, other studies have found that one in four Call of Duty players call in sick the day a new game is launched.
That’s because 81 percent of global workers are disengaged

 according to Gallup, costing billions of dollars in productivity. And that lack of engagement starts early: the longer Americans stay in school, the less engaged they become. It also extends beyond the work world: Pew Research has found that 52 percent of Americans feel they have no direct way to help solve problems in the community or impact the world around them.

Games offer people that opportunity engage. “It’s not just about entertainment, it’s about ability to be passionately engaged,” McGonigal says. “Games can create sustainable, passionate engagement.”
While there has been a lot of focus on the negative aspects of gaming violence in games, www.utfifas.co and lost productivity McGonigal’s research shows that more gamers are engaged in social activity, working closely together with others online to achieve common goals, and that the emotions most strongly associated with gaming are positive.