It's not a glitch.
He's just that good.


Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach. What happened was: A player of EA's Tiger Woods PGA Tour '08 found a glitch in the game that allows Woods to walk on water. The player, Levinator25, filmed and posted a video of the glitch to YouTube. EA responded with its own YouTube video showing Woods on an actual golf course, strolling out into the middle of a lake for a shot—to show "that the 'glitch' Levinator25 thought he found in the game, is not a glitch at all." It seems possible, though maybe not likely, that whole thing—the glitch, the discovery of the glitch, the response to the discovery of the glitch—was orchestrated by EA. Either way, it's an inspired and engaging bit of marketing. Covered by Fark, Deadspin, The Social Path and others.

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Comment by Raving Drifter on August 25, 2008 at 12:51am
這是一次優秀的危機處理。但唬爛仍是免不掉的,何況,廣告跟唬爛本就是程度上的差別。

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