September 2015 Blog Posts (1)
2015年「圖說我們的價值觀」比賽徵選公益廣告作品
宣揚美德文化 藉參賽傳播更多正能量
廣告，可以解決行銷上的問題，更可以結合傳播及科技的力量來改善社會問題。近年來，在各大廣告獎項上，有越來越多案例以關注公共議題、關懷社會為傳播目的，例如捐血廣告、老年照護、救災等案例都藉傳播力量影響社會。為宣揚中華傳統美德與文化，由中國央視網與旺旺中時文化傳媒共同舉辦2015年第1屆公益廣告競賽，徵集「善行無跡、家規家教、文明禮儀」3大主題公益廣告作品，參與者除推廣美德，也能將更多優秀作品被看見。
藉傳播交流推廣更多善行禮儀
隨著數位媒體不斷發展，傳播交流更快速與擴大，例如2014年席捲全球的病毒式行銷「冰桶挑戰」（Ice Bucket…
ContinueAdded by 廣告王 on September 14, 2015 at 6:34pm — No Comments
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