December 2015 Blog Posts (2)
讓台灣hyper起來！
文／徐佳士
對於研究或從事廣告與行銷的人而言，瞻望前程，可能比任何其他行業重要得多。在這個所謂資訊革命正在高速進行的「今天」，尤其是如此。
這種人類有史以來最驚人、最過量、最急速的變化，令描述者不得不拿出一個較罕見的字來使用。這就是「hyper」，一個令我翻譯不出來的英文字，它不是「超級」，因為「超級」已經用來翻譯super了。我們聽過mass這，mass那；今天來了個hyper。
稍早人們似乎曾把高量資訊的CD-ROM暱稱hypermedia，以示和mass media有別。一番演變後，hyper這個字首，變成好些東西的「帽子」。去年6月期間在漢城舉行的一次國際廣告協會的年會中，有一個叫做Institute for Hypernetwork Society的組織，其會長Shumpei Kumon，發表一篇演講，為hyper的意義及6項呈現特徵，作一番有系統的闡述，現在簡單介紹於後。…
Added by 廣告王 on December 25, 2015 at 4:00pm — No Comments
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