February 2010 Blog Posts (5)
行動行銷到底有什麼新鮮事?
Added by MyCFbook Admin on February 12, 2010 at 12:21pm — No Comments
台灣廣告 穿梭英大街小巷
行銷台灣觀光，即日起英國的計程車、地鐵及媒體，都將看到大量「亞洲最未被發掘的旅遊地點」的促銷台灣廣告。
台灣觀光局斥資逾廿五萬英鎊，雇用七十五輛倫敦最經典的黑色計程車，未來三個月，將在穿越大街小巷時，讓「觀光旅遊除了台灣，還去那兒？」（Whereelsebut Taiwan）的宣傳廣告大量曝光。
觀光局委託英國公關公司與創意廣告公司合作，未來六周每周在倫敦地鐵刊登一千個台灣觀光廣告，並在部分人潮眾多的地鐵站電扶梯牆面上，以動畫方式播放廣告，期待能提高台灣知名度，進而吸引更多英國民眾前往台灣訪問。
此外，觀光局同時在銷路廣大的「星期泰晤士報旅遊雜誌」（The Sunday Times Travel Magazine）、「每日電訊報雜誌」（The Daily Telegraph Magazine）、英國廣播公司寂寞星球雜誌（BBC Lonely Planet…
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Added by EstherHuang on February 9, 2010 at 9:28am — No Comments
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