January 2013 Blog Posts (25)
傳播新訊／2012龍璽創意獎，台灣奧美《多喝水(曖昧篇)》奪全場最大獎！
結束了麗江與花間堂的艷遇，在11位龍璽終極評審的嚴苛評價下，2012龍璽創意獎獲獎名單終於揭曉了，本屆龍璽創意獎共產生了5個金獎，22個銀獎，40個銅獎及38個佳作，經過評審長時間的討論與投票，台灣奧美為多喝水製作的影視作品《曖昧篇》最終加冕成功，成為龍璽全場最大獎。
2012 多喝水TVC：找個理由多喝水 - 曖昧篇
…
ContinueAdded by 廣告王 on January 11, 2013 at 11:49am — No Comments
傳播訊息／創意從不先看brief！法國製造、上海發聲的菁英團隊
創意從不先看brief！法國製造、上海發聲的菁英團隊
專訪Fred & Farid Group創辦人Frederic Raillard、
Fred & Farid上海創意總監黃峰、Grégoire Chalopin
文／吳丞茵 圖／Fred & Farid提供
沒聽過Fred & Farid？只要上網Google「Fred & Farid」，就能看見近5年內令人津津樂道，無數精采廣告創意都出自這個法國品牌；他們是所有你所想得到的國際廣告創意節上的創意VIP。
2012年，Fred…
ContinueAdded by 廣告王 on January 11, 2013 at 11:10am — No Comments
傳播訊息／電影會不會賣？用維基百科就能輕鬆算出來！
電影會不會賣？用維基百科就能輕鬆算出來
社群網站龐大的數據，逐漸成為未來事件的水晶球。
文／全球數位行銷觀點
「預測」的概念就像未來事件交易所一樣，科學家們開始在網路社群上蒐集並建立不同的數學模型，來預測真實世界的各種可能情況。根據一位來自布達佩斯大學的物理學家Taha Yasseri（Budapest University of Technology and…
ContinueAdded by 廣告王 on January 11, 2013 at 11:06am — No Comments
傳播訊息／2012 Yahoo! Asia Big Idea Chair亞洲區創意大獎，台灣勇奪4項大獎
台灣勇奪4項大獎 為亞太區最大贏家
2012 Yahoo! Asia Big Idea Chair亞洲區創意大獎
文／編輯部
經過4年的累積，廣受業界矚目的2012年Yahoo! Asia Big Idea Chair亞洲區創意大獎12月於香港正式揭曉，其中台灣地區共囊括4項大獎，在亞太區稱冠。
9個國家參與競賽
Yahoo! Asia Big Idea…
ContinueAdded by 廣告王 on January 11, 2013 at 10:30am — No Comments
傳播新訊／2012龍璽創意獎獲獎名單出爐！
Added by 廣告王 on January 9, 2013 at 4:00pm — No Comments
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